Sweat-lodge deaths point out pitfalls of New Age ‘prophets’

The tragedy that took place in Sedona at the hands of self-help guru James Arthur Ray highlights the peril of following New Age prophets and their gospel of prosperity.

Three people died after taking part in a sweat-lodge ceremony at the conclusion of Ray’s $9,695 “Spiritual Warrior” retreat last month near the picturesque town of Sedona.

Of course, the cynics among us are more likely to think of Ray and self-proclaimed motivational speakers like him in terms of “New Age Profits.” Last year, revenue from Arthur’s company hit $9.4 million. All this for teaching people, basically, that positive thoughts attract positive results.

Joyce Coronel is a regular contributor to The Catholic Sun and author of “Cry of Ninevah.” Opinions expressed are the writers’ and not necessarily the views of The Catholic Sun or the Diocese of Phoenix.

“You really do have the power within you,” his Web site proclaims, “to create the life you desire and deserve.”

And don’t we all desire — indeed, deserve — to be richer, thinner, happier people? Don’t we all want to avoid suffering and be wildly successful?

Not exactly. Not if you’re a follower of Christ anyway.

“Whoever wishes to come after Me must deny himself, take up his cross, and follow Me.” Those are the words of Jesus, recorded in the Gospel according to St. Matthew. And they don’t offer much support to the self-centeredness that characterizes the New Age, self-help movement.

According to these people, you don’t need a savior in Jesus Christ. You can just think of Him as one of many wise teachers. There is no sin, they say, no heaven or hell, no need of redemption.

The truth of the matter is that people everywhere are longing for meaning and fulfillment in their lives, and they’re increasingly looking to people like Ray to help them find it. We are spiritual, no matter how much today’s aggressive atheists insist we are not.

In this era of high unemployment, when people are losing their jobs and homes, it’s no wonder the search for answers seems more desperate than ever.

The most prosperous nation on earth, with the highest standard of living ever achieved, a nation that spends more on cosmetic surgery than the GDP of some developing countries, is full of people who are out of hope. And that’s after we elected a man who promised to restore it.

Catholic ‘secret’ to happiness

Here’s what the Catholic Church teaches: There is hope and its source is found in the triune God, not in worldly success. Hope took on flesh and dwelt among us in the person of Jesus Christ. Those who follow Him are sure to experience the consolation of His love, but they will have a measure of suffering in this life.

It’s a hard message for some and one that makes others uncomfortable. St. Paul put it bluntly: “The message of the cross is foolishness to those who are on the way to ruin, but to us who are being saved, it is the wisdom of God.”

Ray’s contributions to the best-selling book, “The Secret,” in which he and others claim their methods help people attain massive wealth, achieve the impossible and find happiness, have garnered him fawning media attention. Oprah has been one of his biggest promoters.

Consider for a moment a more potent “secret,” one the Catholic Church has always taught, though we don’t hear much of it these days: There is meaning and purpose in suffering, if we are willing to unite it to the Cross of Christ. It’s something St. Thérèse of Lisieux called the “Little Way.”

The pain that we feel at the loss of a loved one, the death of a dream, the betrayal of a friend, even the aches and pains of our bodies, all of it is an opportunity to embrace the cross and love as Jesus loved — humbly and without complaint. There is a deep joy to be found in living this way — a joy the world can never take away.

This is a far cry from the way preached by self-help charlatans who attract many a poorly formed or inactive Catholic. It’s time to fortify our prayer life, grow in the wisdom handed down to us from the Church and recognize the modern-day folly and deceit of the New Age movement. To do otherwise is to risk our own destruction.

The home that love built: Mysterious mansion no match for life beneath tree

Surrounded by a thick hedge of ornamental orange trees and towering pines, the gabled mansion on Kyrene Road in the East Valley has always been somewhat of a mystery to me.

For years, I’ve driven past the property on my way home, wondering who might live in such an imposing structure and what it must be like inside.

The doors to the place were thrown open Sept. 12 and thousands flocked to the public auction of the home’s contents. The owner of the residence passed away in June and the property has fallen into foreclosure. Asking price for the place? A cool $8.7 million.

Joyce Coronel is a regular contributor to The Catholic Sun and author of “Cry of Ninevah.” Opinions expressed are the writers’ and not necessarily the views of The Catholic Sun or the Diocese of Phoenix.

Although the home was once characterized by a meticulously manicured lawn and lush landscaping, on the day of the auction, dozens of cars were parked in neat rows amid scorched, brown grass.

Inside the 20-room mansion, crystal chandeliers sparkled, and wood floors gleamed while thousands of bidders milled about, admiring the ornately carved furniture, stained-glass windows and exquisite décor.

You can bet your last dollar I was there merely to satisfy my curiosity. Not too many writers boast digs like this, unless their last name happens to be Rowling.

As I strolled the grounds, saddened by the dying trees and parched vegetation, I thought of the words Jesus spoke to His apostles: “In my Father’s house, there are many mansions.”

Who wouldn’t be impressed by the grandeur of this earthly home? And yet, if we take Jesus at His word, that which awaits the faithful in the next life will be far more impressive.

Nevertheless, I’m not so sure our heavenly home will look like the Chandler mansion, at least, not the future home I’m hoping for.

Memories of home

I’m thinking more along the lines of the home where I grew up, on the street just south of Our Lady of Perpetual Help Parish in Scottsdale. The modest houses that lined the area known as Peaceful Valley were home to dozens of kids, most of whom attended the parish school, or had older siblings who did.

We spent our childhood riding bikes, playing hide-and seek and telling scary stories. We sold Easter Seals to all the neighbors, who patiently listened to our sales pitch and agreed to support our efforts. Somewhere in my memory chest lies the green and white plastic figure of Christ I received as an award for my efforts at the tender age of 9.

One of my earliest memories is playing on the swing that hung from the mulberry tree in our backyard. My father took great delight in caring for the grass, trees and flowers that he lovingly planted, a love he passed down to his five children.

In 1993, when my husband and I moved into our new home with two small children and a newborn baby, he gave us sound advice. The best thing to do, he said, was to plant trees right away. The trees would grow night and day and eventually shade the yard.

The three ash trees — one for each child at that point in our family history — are gorgeous reminders of my father’s wisdom. As they have grown strong and tall, so have our children, so has our marriage. They drop every leaf by January each year, a living example of life, death and resurrection — a monument to the reality of God’s faithfulness.

Home, they say, is where the heart is, the place where it feels right to walk around without shoes, the place where we’re loved, and we learn to love. Home is where the memories are, those things that we can’t touch but can never be taken away from us.

The trees are silent witnesses to all of it. They stand, year after year, awaiting our return, calling us to stand in their shade and remember that Christ Himself once hung from a Tree, dying in agony for love of us, so that we might one day share with Him a home beyond our wildest imagination.

The true home every human heart longs for was built by Love itself and is far grander than anything we could ever envision. The Tree points the way there.

Perspectives: A love story worth telling: Lifetime of faithfulness a witness to the world

When it comes to love stories, people seldom think of a man and woman in their ‘80s. Perhaps if they knew the story of my parents, they would see that love is so much more than a feeling.

Brokenhearted

When my beloved father died Jan. 29, all of us were broken hearted, my mother more than anyone. After all, they had been married nearly 58 years. As a priest reminded me, “That Scripture about the two becoming one flesh — it’s really true.”

The loss of my dad took a huge toll on Mom’s health. And though she developed serious heart and lung trouble, she never stopped joking around with the doctors and nurses. We sometimes wondered if they checked up on her more than other patients because they enjoyed her great sense of humor.

Joyce Coronel is a regular contributor to The Catholic Sun and author of “Cry of Ninevah.” Opinions expressed are the writers’ and not necessarily the views of The Catholic Sun or the Diocese of Phoenix.

Like many elderly people who live alone, Mom didn’t want to leave her longtime home, the place she had shared with my dad for so many years. She wanted nothing to do with assisted living, but we knew she couldn’t live alone anymore.

When my nurse-practitioner sister in Colorado offered to take her for the summer, it seemed like the perfect solution. Mom would benefit from round-the-clock medical attention, but most of all, the loving care of her family.

When we said goodbye on June 27, we both knew it might be for the last time. Her life-threatening conditions meant she didn’t have long to live, a fact she frequently spoke of as if it were the funniest thing in the world.

“Don’t get too attached to me,” she’d tell people, “I won’t be around for long.” And though she kidded about it, we knew she was serious. She just couldn’t go on without Dad and she wanted to be with him more than anything. Her profound Catholic faith told her that she would soon enter into eternal life, where every tear would be wiped away.

She knew what love was because she lived it, thoroughly, completely and faithfully. She often dreamed Dad was still there, only to awaken and realize he was indeed gone.

Welcome home

Mom spent July 15 celebrating her 81st birthday at my sister’s house, enjoying cake and festivities. Judging by the photos taken at the birthday bash, it was a fabulous evening.

Just two days later, I was in my car, backing out of the driveway at 4:30 a.m., having planned a road trip to Colorado. That’s when the phone rang — it was my sister.

“Joyce, I think Mom’s dying. I’ll hold the phone up to her ear so you can talk,” she said.

I told my mom how much I loved her and that I would be there soon. And though she couldn’t speak, I know she heard me. If my love could have carried me to Colorado in that moment, I would’ve been there in a heartbeat.

My sister held her hand and prayed with her, asking her if Dad was in the room.

Struggling to breathe, Mom nodded her head vigorously. “Take his hand, Mom,” she told her. Moments later, she was gone.

When I think about the love of my parents, it’s clear to me that the two really had become one flesh. Until she was reunited with him, Mom’s heart simply could not go on. We believe Dad was there in the room with her, welcoming her home.

In just five months, we’ve lost both parents, but gained immeasurable insight. We marvel at their love for each other and their faith in God. We grieve the loss of two extraordinary human beings who taught us what it means to be faithful, loving adults.

And we know with all our hearts that our parents are praying for us even now, anticipating the day we will all be together again in that place reserved for those who love truly, deeply and tenderly.

Now that’s a real love story.

Media effort draws faithful back to Church: Catholics Come Home goes nationwide

Maybe TV isn’t so bad after all.

An estimated 92,000 inactive Catholics have come back to the Church in the last year thanks in large part to the groundbreaking Catholics Come Home television advertising campaign.

The promotional spots featured people and locations from around the Phoenix Diocese to promote the Church during prime time television. The cornerstone of the campaign, the Catholics Come Home Web site, addresses often misunderstood aspects of the faith.

“For those who had fallen away from the practice of their faith, it let them know that we want them to come home,” Bishop Thomas J. Olmsted said.

The commercials, which ran this time last year, detail the good works of the Catholic Church throughout history. They also offer real-life testimonials of local fallen away Catholics explaining what turned them away and what drew them back.

“Phoenix was supposed to be this quiet little test,” said former Phoenician Tom Peterson, president and founder of Catholics Come Home based in Georgia. “Word went worldwide as soon as you launched.”

More than half a million different visitors from all 50 states and 80 countries have visited the catholicscomehome.com Web site since the spots first aired.

The response was so positive that other dioceses around the country are looking to Phoenix for ideas on bringing Catholics back to the Church.

The Diocese of Corpus Christi in Texas recently launched different versions of the television spots in English and Spanish. Each parish supplemented the commercials with a brochure for everyone at Ash Wednesday services, answering common faith-related questions and listing Mass times and ministries.

The Catholics Come Home spots will appear in more than a dozen other dioceses around the country later this year and early next. By the time the season of Advent rolls around in 2010, organizers say they’ll go national on major networks.

“Our family is made up of every race,” begins the longest of the spots. “We are young and old, rich and poor, men and women, sinners and saints.”

Welcome home

The two-minute ad highlights the vital part the Catholic Church has played in establishing hospitals, orphanages and schools in addition to its role in science, marriage, family life, sacred Scripture and sacraments.

“If you’ve been away from the Catholic Church, we invite you to take another look,” the announcer says toward the end. “We are Catholic, welcome home.”

Another two-minute ad shows men and women alone watching the best and the worst scenes from their lives play back before them on an old movie reel.

“When our transition into eternity begins, there won’t be a chance for any do-overs,” the narrator says. She continues to say that Catholics can still ask God to help create the ideal ending for their life story so that He might say to them, “well done, my good and faithful servant.”

The final ad that aired — Peterson has dozens more like it ready to go — featured snippets of testimonials why Catholics left the Church and what they found upon their return.

Peterson met with Vatican officials last June to discuss broadening the campaign, which played prominently during last summer’s World Youth Day event in Sydney, Australia.

Peterson — who received the 2009 Evangelization award from Legatus, an international organization for Catholic business leaders — said the Catholics Come Home campaign has “the potential of re-Christianizing our society and even catechizing the world.”

A lot of pro bono production, nearly $1 million from various donors and foundations, and a grant from the Catholic Community Foundation helped put the ads on the air.

Local response

The Diocese of Phoenix has witnessed increased interest in the Church, which leaders are attributing to last year’s campaign.

“It’s exciting to see the fruits that continue to grow from this,” said Ryan Hanning, coordinator of adult evangelization for the diocese. According to Hanning, a number of the faithful have found a renewed passion for the Church, while fallen-away Catholics rejoined parish life.

Hanning worked closely with Peterson on the Catholics Come Home campaign and ensured that parish leaders, especially those in faith formation, were ready to welcome back Catholics and resolve sacramental and doctrinal issues. More than 25 parishes created programs to welcome Catholics back to the Church.

Our Lady of Mount Carmel Parish in Tempe was one of them. It showed a video before Easter Masses and held a six-week program for returning Catholics.

The meetings provided an opportunity for parish leaders to answer their questions and help them brush up on their understanding of the Church, while other parish ministries offered hospitality. More than 20 people joined those meetings with others returning straight to the pews, according to Our Lady of Mount Carmel.

Hanning said Mass numbers have been up across the diocese for the last six months and stories continue to trickle in of individuals and families that returned to the Church, prompted by the Catholics Come Home effort.

“The commercials helped [fallen-away Catholics] realize that they were missing something in their lives,” said Fr. John Bonavitacola, pastor of Our Lady of Mount Carmel. He noticed that Catholics who had grown lax in their faith or who felt hurt by the Church, or who divorced and remarried, returned. Many had their marriage validated in the Church while others joined for the first time.

As an extension of the campaign, a small team of parishioners from St. Anne Parish in Gilbert is going door to door throughout the neighborhood, distributing pamphlets with Mass times and other information. They also take prayer intentions.

“Hardly anybody could refuse that, even if you’re not Catholic,” said Auroa Sarmiento, coordinator of the Rite of Christian Initiation for Adults at St. Anne’s.

Sarmiento said the number of people coming to the parish seeking information about the faith has doubled in the past year, thanks to the campaign. She still gets at least one call a week from a Catholic wanting to return to the Church.

Many priests, answering a survey last year, said more Catholics sought confession because of the Catholics Come Home campaign.

“The Lord created us with a longing for Him,” the bishop said. “Whoever has lost touch with that longing often finds it reawakened through these commercials.”

Six months after the media campaign ended, a comprehensive analysis of its impact revealed a 22 percent increase in Mass attendance at nine sample parishes. Diocesan wide, the average increased Mass attendance — returned Catholics and new converts — was 12 percent. That’s despite a flat population growth in the diocese during that period.

“Wherever they’ve been, they can come back home. It’s a message that resonates,” Hanning said. “I never thought I’d have thousands of Catholics calling and e-mailing me and saying, ‘I’m proud to be Catholic and I want to help others.’”

Catholics coming home: Major media campaign yields success

Television is often seen as having a negative influence on viewers, but it recently had a positive impact on the lives of local Catholics.

Roughly 6,000 people from Phoenix and northern Arizona responded to the nearly 1,000 Catholics Come Home television spots that aired on local and cable networks throughout the weeks leading up to Easter Sunday.

The series of television spots showed the Church’s rich history, the real testimonies of why Catholics fell away and returned to the faith, and how Catholics continue to contribute to the good of society.

“The results are incredible,” said Tom Peterson, president and founder of Catholics Come Home, a new lay apostolate behind the media campaign. “God has graced us with a means to help thousands find their way home to the Catholic faith.”

Nearly 3.5 million viewers in the diocese — which was a test market for the campaign — saw the ads a dozen or more times. Current Catholics, fallen-away Catholics and non-Catholics responded by logging on to the campaign’s Web site, www.catholicscomehome.org.

“Each one makes us leap for joy,” Peterson said.

Word about the campaign and the site quickly spread through e-mails and Catholic blogs, which brought 54,000 visitors from 70 countries to the Web site.

Though the television campaign concluded in March, the Web site is now a permanent feature that offers an overview of the faith and addresses marriage issues, grieving and reconciliation. Roughly 7,800 Web visitors said they were former Catholics.

More than 5,500 searched information regarding marriage issues — one reason many fell away from the Church. Some 5,000 looked up Mass times.

Although these statistics give a general impression of the campaign’s results, Ryan Hanning, the coordinator of adult evangelization for the diocese who worked closely on the campaign, said most Catholics who have returned are under the radar.

A Flagstaff woman may be one of them. Therese Fronske, a San Francisco de Asís parishioner, encountered a returning Catholic during her rounds as an extraordinary minister of the Eucharist at the Flagstaff Medical Center on Easter Sunday. She stopped to pray for a moment before visiting the next patient.

“At the same moment, an employee came down the corridor and joyfully greeted me saying, ‘Catholics come home — I have come home,’” Fronske said. The employee described her experience and asked to receive Communion.

“It was a very rare and beautiful encounter,” Fronske said. “I’m sure the commercial will have a similar effect on many others who have left the Church. They want to come home, but need the reassurance that they are welcome.”

Hanning said engaging in dialogue with those who have fallen away is the first step in bringing them back. He and other Church leaders responded to questions and testimony from 600 people during the campaign.

“It is difficult to know the direct impact of the commercials and how far-reaching the impact will be for the countless seeds that were planted in the hearts and minds of the millions who saw the ads,” Hanning said.

In a diocesan-wide survey, 27 percent of pastors, deacons and catechetical leaders felt Mass attendance — which usually experiences a bump at Easter time — was above normal.

Fr. Loren Gonzales, pastor at St. Charles Borromeo Parish in Peoria, saw more new faces at Mass, but couldn’t directly tell how much was attributable to the media campaign versus the parish’s other outreach efforts.

Both Fr. Gonzales and Fr. John Coleman, pastor at St. Andrew the Apostle in Chandler, noticed an increase in confessions.

“Several people have come to confession that were away from the Church for 10 or more years — more than usual we think,” Fr. Coleman said.

Angie wrote in to the Web site said she was away from the Church for 35 years and an agnostic for 20 years, but the Catholics Come Home campaign moved her to look up Mass times online.

“I thought it was very forward thinking in the fact that the Catholic Church was willing to place an actual ad that was not preaching anything, not selling anything… just offering a way back for those who might want to think again or look into the Catholic faith.”

Peterson said 33 percent of Web inquiries were from those considering entering the Church. He said he never expected the campaign to help someone say, “Hey, I’m thinking of becoming Catholic. How do I do that?”

Whether the new faces at church are appearing for the first time or returning after years of absence, parish leaders want to help them heal and ensure they keep coming back.

Many parishes already have programs set up for returning Catholics, with 35 percent holding special events this Easter season.

A Phoenix advisory team will look more closely at the campaign’s results April 23-24 to create a national blueprint.

“What greater good is there than to bring a soul to Christ?” Peterson said. “It’s just going to snowball to the rest of the country and the world.”

Catherine E. Hanley in Flagstaff contributed to this story.

Catholics testify on the air; local faces urge a return to the Church

It’s not every day that television airwaves are used to share the Catholic faith. It’s even more rare for such a message to feature local people and sites.

But, thanks to a new and innovative ad campaign, that’s exactly what will happen during the next three weeks leading up to Easter Sunday.

The “Catholics Come Home” media campaign will air nearly 1,000 commercials on cable and local stations featuring local churchgoers and religious leaders. The ads show viewers the hallmarks of the faith and entice them to return to or join the Church.

“The commercials help remind our world that the Church and its history are integral to our civilization,” said Fr. John Bonavitacola, who is surrounded by busloads of local youth in the closing shot of one of the TV spots. The candlelit crowd is gathered around an altar for Mass at dusk at South Mountain.

“Rather than being a force for ill, the Church has been and is a force for good. It does not hold back the progress of history, but rather has helped move it forward,” the Our Lady of Mount Carmel pastor said.

The ads also draw on the testimony of local Catholics, like Frank Yanez, who share how they drifted away from the Church and the joys they found when they returned.

Search for meaning

“They had it set up just like a movie studio,” Yanez said about the filming this summer at Holy Cross Parish in Mesa.

Yanez, a parishioner at St. Henry in Buckeye, said the experience gave him a true appreciation for the work of video producers. He found himself answering questions like “Why did you leave the Church?” several times so producers could get the take just right.

“It wasn’t like I quit going,” Yanez said. “I was still going to Mass. I was sitting there watching my watch saying, ‘Come on, Father. Hurry up.’”

Mass was no longer meaningful, only habitual, he said.

“I didn’t even have a heart for it. It was an empty act,” Yanez said. That was largely because he carried a sin with him for at least 10 years that he thought God wouldn’t forgive. Yanez describes his feeling of forgiveness in the commercial.

Going to church was also habitual for Dee Tamminen. Attending Mass was more out of what she called “that Catholic obligation” than true desire.

“I might have found a church at Christmas time and gradually quit going,” she said in the commercial.

She was mad at God after losing her dad at a young age. Years later, God let her see her dad in a dream, she said. That helped Tamminen get rid of her anger and through the outreach of her husband — who wasn’t even Catholic at the time — and their local priest, she returned to the Church.

Now that she’s back, Tamminen said she doesn’t feel like she ever left.

Tamminen, director and teacher at St. Anne Little Flower Montessori School in Gilbert, said the camera crew treated her like a star during the filming, ensuring her hair and makeup were perfect.

But it wasn’t just those being interviewed for the testimonials who received star treatment. Religious leaders, parishioners and students who were filmed on location did too.

“I kept sweating and making the makeup people work hard,” Fr. Bonavitacola said. The outdoor Mass he offers in the commercial took several hours to film.

It took the whole day to film the classroom scene at St. Agnes School last fall. Several students and someone the children called their “substitute teacher” — who was really an actor — appear in the commercial for a few seconds.

“The children were great. They were exhausted,” their real teacher, Sylvia Avery, said about her first- and second-graders.

She said the experience helped the students begin to realize that being Catholic means something.

“That identity was very special to them,” Avery said.

That’s what the “Catholics Come Home” campaign is all about: making people feel proud to be Catholic while reaching out to those who have left the Church or have never been a part of it.

“What’s neat is that we get to use modern technology and the power of the media,” Fr. Bonavitacola said of spreading the Gospel.

He just hopes parishioners are welcoming and parishes have programs and processes ready to transition them back when viewers respond to the media campaign by returning to the Church. His parishioners are ready to continue their tradition of welcoming new and returning members.

“We deliver homemade bread to their homes as a way of telling them we are glad they are back,” Fr. Bonavitacola said about his returning parishioners. “I hope to be baking a lot of bread this year.”

Welcome back, Catholics: Major media campaign urges Catholics to return to their faith

Note to television viewers: Don’t touch that dial, especially during the commercials.

Beginning next month, central Arizona residents will experience an unprecedented wave of TV spots urging fallen away Catholics to return to the Church.

The Catholics Come Home campaign, a grand endeavor of the Catholic apostolate by the same name, will begin airing nearly 1,000 English and Spanish television commercials on local and cable networks.

The commercials, which begin on March 3 and run through the duration of Lent, detail the good works of the Catholic Church throughout history. They also offer real-life testimonials of local fallen away Catholics explaining what turned them away and what drew them back.

Each commercial leads viewers to the interactive Catholics Come Home Web site, found at www.catholicscomehome.org, where they can find answers to questions about Church teaching and how to study it. The site also offers an overview of the faith, with additional resources and books.

The Web site also addresses marriage issues, death and grieving, as well as the sacrament of reconciliation.

Visitors can find answers to questions about Church teaching that may have led them away.

Most fallen away Catholics don’t hate the Church, said Tom Peterson, who’s heading up the campaign. “They dislike what they think the Catholic Church teaches.”

Peterson, who grew up in Phoenix and holds Bishop Thomas J. Olmsted in high esteem, felt led by the Holy Spirit to choose the Valley as a test market. He will evaluate the campaign’s impact through Web analysis, Mass attendance and parish feedback.

A lot of pro bono production, nearly $1 million from a private family foundation and a grant from the Catholic Community Foundation, helped put these ads on the air.

Those involved behind the scenes — including Peterson and several leaders from the diocese — are hopeful for its success.

“There is an incredible amount of Catholics who have received poor formation or who for other reasons have fallen away from the Church,” said Ryan Hanning, coordinator of adult evangelization for the diocese.

“The reason they left is they got swept up in this culture that tells them that their religion is not important, that Catholicism is not welcome here,” he added. “We need to increase our efforts to those adults who have fallen away.”

Paraphrasing Pope Benedict XVI, Hanning said that God calls the Church to place adult catechesis at the heart of its evangelization.

Some Catholics already want to “come home.” Hanning receives seven or eight phone calls a week from people wanting to return to the Church.

Catholics in the media

Test research showed that the Catholics Come Home ads created a positive impression of the Church after one viewing. Producers expect the average household to see the commercials 13 times.

One series of 30- and 60-second ads illustrates the history of the Church, its contribution to Western civilization and its compassionate service.

“The vast majority of our spots received an extremely high response, stating that they were positive, inspirational and thought-provoking,” Peterson said.

The television spots “really resonate with the overwhelming majority of people looking for some answers, in need of healing in their lives, reconciliation with God and the love and support of their Catholic family,” he said.

Peterson said it is his prayer that the campaign will motivate active Catholics to become stronger in their faith, help inactive churchgoers return to parish life and move non-Catholics to enter Rite of Christian Initiation for Adults programs.

Preparing the parishes

Hanning has spent recent months preparing pastors and parish staff on how best to welcome fallen-away or returning Catholics.

As part of that effort, the Phoenix Diocese launched a Web site connecting parishes with resources that parish leaders have found useful in their ministry.

It also outlines five themes priests and catechetical leaders identified as key to helping Catholics return to the faith: reconciliation, understanding the Mass, prayer, marriage and family life.

“Our hope is to provide useful and pertinent resources to help each parish form a response that fits,” Hanning said.

“During Lent and into the Easter season, we hope that every parish and every Catholic stands ready to welcome and receive those who return,” Hanning added.

Bishop Olmsted said it’s a blessing to be part of the initiative that if successful will expand to dioceses in Kentucky, Nebraska and Massachusetts for further implementation. Organizers hope to ultimately bring the campaign to national and international viewers.

“The TV ads will move our active Catholics to even greater gratitude for their faith,” the bishop said. “It will prompt the inactive ones to consider again the importance of the Catholic faith in their lives and that of their families.”